Abstract
Objectives: The study examined the role of media exposure, ethnicity, mood/affect, socio-demographic factors and religion on alcohol consumption patterns. Methods: Secondary analysis of the General Social Survey (GSS), 1972-2002 cumulative data file was used to provide quantitative estimates of the relationship between media exposure, ethnicity, mood/affect, socio-demographic factors and religion. The sample consisted of (n = 13,742) White subjects and (n = 2,192) African American subjects. Results: Watching television and reading the newspaper were significant predictors of alcohol use. Watching television had a positive significant effect on alcohol use and abuse; but only in the absence of religiosity. Race did not have a significant effect on alcohol use or abuse. The survey year had significant effects on media use. Conclusion: This research has significant policy implications in explaining predictors of alcohol use and abuse as well as protective factors for this behavior.
Original language | English |
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Pages (from-to) | 41-49 |
Number of pages | 9 |
Journal | Substance Abuse |
Volume | 28 |
Issue number | 2 |
DOIs | |
State | Published - 19 Jul 2007 |
Keywords
- African American
- Alcohol
- Media