Abstract
This conceptually-based article focuses on the value of the complementary or integrative use of qualitative and quantitative research methods in health education research. Specifically, the article describes a model for developing measurement scales using both qualitative and quantitative techniques. The qualitative methods of open-ended interviews and focus groups are used to develop questionnaire items. Quantitative methods (e.g. factor analysis) are used to test and refine questionnaire subscales. A discussion of reliability and scale validation is offered along with illustrative examples from recent health education research.
Original language | English |
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Pages (from-to) | 1-10 |
Number of pages | 10 |
Journal | Health Education Research |
Volume | 10 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1995 |