TY - JOUR
T1 - Targeting misperceptions of descriptive drinking norms
T2 - Efficacy of a computer-delivered personalized normative feedback intervention
AU - Neighbors, Clayton
AU - Larimer, Mary E.
AU - Lewis, Melissa A.
PY - 2004/6
Y1 - 2004/6
N2 - The authors evaluated the efficacy of a computer-delivered personalized normative feedback intervention in reducing alcohol consumption among heavy-drinking college students. Participants included 252 students who were randomly assigned to an intervention or control group following a baseline assessment. Immediately after completing measures of reasons for drinking, perceived norms, and drinking behavior, participants in the intervention condition were provided with computerized information detailing their own drinking behavior, their perceptions of typical student drinking, and actual typical student drinking. Results indicated that normative feedback was effective in changing perceived norms and alcohol consumption at 3- and 6-month follow-up assessments. In addition, the intervention was somewhat more effective at 3-month follow-up among participants who drank more for social reasons.
AB - The authors evaluated the efficacy of a computer-delivered personalized normative feedback intervention in reducing alcohol consumption among heavy-drinking college students. Participants included 252 students who were randomly assigned to an intervention or control group following a baseline assessment. Immediately after completing measures of reasons for drinking, perceived norms, and drinking behavior, participants in the intervention condition were provided with computerized information detailing their own drinking behavior, their perceptions of typical student drinking, and actual typical student drinking. Results indicated that normative feedback was effective in changing perceived norms and alcohol consumption at 3- and 6-month follow-up assessments. In addition, the intervention was somewhat more effective at 3-month follow-up among participants who drank more for social reasons.
UR - http://www.scopus.com/inward/record.url?scp=1242335716&partnerID=8YFLogxK
U2 - 10.1037/0022-006X.72.3.434
DO - 10.1037/0022-006X.72.3.434
M3 - Article
C2 - 15279527
AN - SCOPUS:1242335716
SN - 0022-006X
VL - 72
SP - 434
EP - 447
JO - Journal of Consulting and Clinical Psychology
JF - Journal of Consulting and Clinical Psychology
IS - 3
ER -