Salud Para Su Corazón-NCLR: A Comprehensive Promotora Outreach Program to Promote Heart-Healthy Behaviors Among Hispanics

Hector Balcazar, Matilde Alvarado, Mary Luna Hollen, Yanira Gonzalez-Cruz, Odelinda Hughes, Esperanza Vazquez, Kristine Lykens

Research output: Contribution to journalArticlepeer-review

70 Scopus citations

Abstract

This article describes results of year-1 implementation of the Salud Para Su Corazón (Health For Your Heart)—National Council of la Raza (NCLR) promotora (lay health worker) program for promoting heart-healthy behaviors among Latinos. Findings of this community outreach initiative include data from promotora pledges and self-skill behaviors, cardiovascular disease risk factors of Latino families, family heart-health education delivery, and program costs associated with promotora time. Participation included 29 trained promotoras serving 188 families from three NCLR affiliates in Escondido, California; Chicago, Illinois; and Ojo Caliente, New Mexico. Using several evaluation tools, the results showed that the promotora approach worked based on evidence obtained from the following indicators: changes in promotora's pre-post knowledge and performance skills, progress toward their pledge goals following training, recruiting and teaching families, providing follow-up, and organizing or participating in community events. Strengths and limitations of the promotora model approach are also discussed.

Original languageEnglish
Pages (from-to)68-77
Number of pages10
JournalHealth Promotion Practice
Volume7
Issue number1
DOIs
StatePublished - Jan 2006

Keywords

  • Latino families
  • cardiovascular health
  • community outreach
  • lay health workers
  • participatory research

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