Persuasive messages

P. Gore, S. Madhavan, D. Curry, G. McClurg, M. Castiglia, S. A. Rosenbluth, R. A. Smego

Research output: Contribution to journal › Review article › peer-review

Cite this

@article{8648cbac1ca048ac99258f5550083643,

title = "Persuasive messages",

author = "P. Gore and S. Madhavan and D. Curry and G. McClurg and M. Castiglia and Rosenbluth, {S. A.} and Smego, {R. A.}",

year = "1998",

month = jan,

day = "1",

language = "English",

volume = "18",

pages = "33--43",

journal = "Marketing Health Services",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Persuasive messages

AU - Gore, P.

AU - Madhavan, S.

AU - Curry, D.

AU - McClurg, G.

AU - Castiglia, M.

AU - Rosenbluth, S. A.

AU - Smego, R. A.

PY - 1998/1/1

Y1 - 1998/1/1

UR - http://www.scopus.com/inward/record.url?scp=0031774410&partnerID=8YFLogxK

M3 - Review article

AN - SCOPUS:0031774410

SN - 1094-1304

VL - 18

SP - 33

EP - 43

JO - Marketing Health Services

JF - Marketing Health Services

IS - 4

ER -