Multiple fruit-flavored alcoholic drinks in a can (MFAC): An overlooked class of potentially harmful alcohol products

Matthew E. Rossheim, Dennis L. Thombs

Research output: Contribution to journalReview article

8 Scopus citations


This article examines an overlooked class of alcohol products, described herein as multiple fruit-flavored alcoholic drinks in a can (MFAC). The article describes how characteristics of these products likely contribute to hazardous alcohol consumption among youth. Government regulation of these products may be needed to protect adolescent and young adult populations. National substance abuse surveillance systems should consider immediate adoption of MFAC use indicators to determine use and harm associated with these products, and to assess the effectiveness of future regulatory actions.

Original languageEnglish
Pages (from-to)280-283
Number of pages4
JournalAmerican Journal of Drug and Alcohol Abuse
Issue number5
Publication statusPublished - 1 Sep 2013



  • Alcohol marketing
  • Multiple fruit-flavored alcoholic drinks in a can (MFAC)
  • Underage drinking

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