Implantable Medical Device Website Efficacy in Informing Consumers Weighing Benefits/Risks of Health Care Options

Teresa L Wagner, Calandra Lindstadt, Yongwoog Jeon, Michael Mackert

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

As more individuals turn to the Internet for health-related information and technology increases the availability and use of implantable medical devices (IMDs), the websites marketing these devices will increase. Healthy People 2020 mandates increased understandability and usability of health-related websites. This project used social cognitive theory (SCT) and health literacy constructs from the Institute of Medicine and National Institutes of Health to analyze eight IMD websites. Despite current recommendations, none of the websites considered for this study offered content of an appropriate reading level in conjunction with the United States average of eighth grade, and 75% of the sites failed to satisfy more than one health literacy construct. Most of the websites lacked many of the SCT constructs. More attention is needed to improve the usability of these and future IMD websites to simultaneously meet the goal of marketing IMDs and the Healthy People 2020 goals to educate patients and promote public health.

Original languageEnglish
Pages (from-to)121-126
Number of pages6
JournalJournal of Health Communication
Volume21
DOIs
StatePublished - 1 Aug 2016

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Weighing
Health care
website
Websites
health care
Delivery of Health Care
Equipment and Supplies
Health
Health Literacy
health
Marketing
cognitive theory
marketing
Medical Informatics
literacy
National Academies of Science, Engineering, and Medicine (U.S.) Health and Medicine Division
National Institutes of Health (U.S.)
Internet
Public health
Reading

Cite this

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Implantable Medical Device Website Efficacy in Informing Consumers Weighing Benefits/Risks of Health Care Options. / Wagner, Teresa L; Lindstadt, Calandra; Jeon, Yongwoog; Mackert, Michael.

In: Journal of Health Communication, Vol. 21, 01.08.2016, p. 121-126.

Research output: Contribution to journalArticle

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