#drunktwitter: Examining the relations between alcohol-related Twitter content and alcohol willingness and use among underage young adults

Dana Michelle Litt, Melissa Ardelle Lewis, Emma S. Spiro, Lovenoor Aulck, Katja A. Waldron, Maya K. Head-Corliss, Alex Swanson

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Purpose: Despite the importance of social networking sites on young adult alcohol use, few studies have examined Twitter as a conduit for sharing drinking behavior. However, this work generally uses random samples of tweets and thus cannot determine the extent to which Tweets correspond with self-reported drinking cognitions or behaviors. The primary aims of the present study were to (1) document basic patterns of alcohol-related Twitter activity in a subsample of young adult drinkers, and (2) examine whether willingness to drink, alcohol use, and negative consequences are associated with alcohol-related tweeting behavior. Methods: 186 young adults age 18–20 completed an online survey and provided Twitter handle information. From these participants, a random sample of 5000 Tweets was coded by a trained team to determine whether tweets were related to alcohol use or not. Ordinary least squares regression analyses were conducted to determine whether the proportion of alcohol-related Tweets is associated with self-reported alcohol use willingness, behaviors, and negative consequences. Results: Results indicated that not only are alcohol-related tweets common among young adults, but that the proportion of one's overall tweets that are related to alcohol is significantly associated with willingness to drink, alcohol use, and negative consequences. Conclusions: The results of this study are an important step to understanding how digital behavior (e.g., posting about alcohol on Twitter) is related to an individual's self-reported drinking cognitions, alcohol use, and negative consequences and has implications for the way Twitter data can be used for public health surveillance and interventions.

Original languageEnglish
Pages (from-to)75-82
Number of pages8
JournalDrug and Alcohol Dependence
Volume193
DOIs
StatePublished - 1 Dec 2018

Fingerprint

Young Adult
Alcohols
Cognition
Public Health Surveillance
Social Networking
Drinking Behavior
Least-Squares Analysis
Public health
Alcohol Drinking
Drinking
Regression Analysis

Keywords

  • Alcohol use
  • Cognitions
  • Drinking
  • Social networking sites
  • Twitter
  • Young adults

Cite this

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title = "#drunktwitter: Examining the relations between alcohol-related Twitter content and alcohol willingness and use among underage young adults",
abstract = "Purpose: Despite the importance of social networking sites on young adult alcohol use, few studies have examined Twitter as a conduit for sharing drinking behavior. However, this work generally uses random samples of tweets and thus cannot determine the extent to which Tweets correspond with self-reported drinking cognitions or behaviors. The primary aims of the present study were to (1) document basic patterns of alcohol-related Twitter activity in a subsample of young adult drinkers, and (2) examine whether willingness to drink, alcohol use, and negative consequences are associated with alcohol-related tweeting behavior. Methods: 186 young adults age 18–20 completed an online survey and provided Twitter handle information. From these participants, a random sample of 5000 Tweets was coded by a trained team to determine whether tweets were related to alcohol use or not. Ordinary least squares regression analyses were conducted to determine whether the proportion of alcohol-related Tweets is associated with self-reported alcohol use willingness, behaviors, and negative consequences. Results: Results indicated that not only are alcohol-related tweets common among young adults, but that the proportion of one's overall tweets that are related to alcohol is significantly associated with willingness to drink, alcohol use, and negative consequences. Conclusions: The results of this study are an important step to understanding how digital behavior (e.g., posting about alcohol on Twitter) is related to an individual's self-reported drinking cognitions, alcohol use, and negative consequences and has implications for the way Twitter data can be used for public health surveillance and interventions.",
keywords = "Alcohol use, Cognitions, Drinking, Social networking sites, Twitter, Young adults",
author = "Litt, {Dana Michelle} and Lewis, {Melissa Ardelle} and Spiro, {Emma S.} and Lovenoor Aulck and Waldron, {Katja A.} and Head-Corliss, {Maya K.} and Alex Swanson",
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#drunktwitter : Examining the relations between alcohol-related Twitter content and alcohol willingness and use among underage young adults. / Litt, Dana Michelle; Lewis, Melissa Ardelle; Spiro, Emma S.; Aulck, Lovenoor; Waldron, Katja A.; Head-Corliss, Maya K.; Swanson, Alex.

In: Drug and Alcohol Dependence, Vol. 193, 01.12.2018, p. 75-82.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - #drunktwitter

T2 - Examining the relations between alcohol-related Twitter content and alcohol willingness and use among underage young adults

AU - Litt, Dana Michelle

AU - Lewis, Melissa Ardelle

AU - Spiro, Emma S.

AU - Aulck, Lovenoor

AU - Waldron, Katja A.

AU - Head-Corliss, Maya K.

AU - Swanson, Alex

PY - 2018/12/1

Y1 - 2018/12/1

N2 - Purpose: Despite the importance of social networking sites on young adult alcohol use, few studies have examined Twitter as a conduit for sharing drinking behavior. However, this work generally uses random samples of tweets and thus cannot determine the extent to which Tweets correspond with self-reported drinking cognitions or behaviors. The primary aims of the present study were to (1) document basic patterns of alcohol-related Twitter activity in a subsample of young adult drinkers, and (2) examine whether willingness to drink, alcohol use, and negative consequences are associated with alcohol-related tweeting behavior. Methods: 186 young adults age 18–20 completed an online survey and provided Twitter handle information. From these participants, a random sample of 5000 Tweets was coded by a trained team to determine whether tweets were related to alcohol use or not. Ordinary least squares regression analyses were conducted to determine whether the proportion of alcohol-related Tweets is associated with self-reported alcohol use willingness, behaviors, and negative consequences. Results: Results indicated that not only are alcohol-related tweets common among young adults, but that the proportion of one's overall tweets that are related to alcohol is significantly associated with willingness to drink, alcohol use, and negative consequences. Conclusions: The results of this study are an important step to understanding how digital behavior (e.g., posting about alcohol on Twitter) is related to an individual's self-reported drinking cognitions, alcohol use, and negative consequences and has implications for the way Twitter data can be used for public health surveillance and interventions.

AB - Purpose: Despite the importance of social networking sites on young adult alcohol use, few studies have examined Twitter as a conduit for sharing drinking behavior. However, this work generally uses random samples of tweets and thus cannot determine the extent to which Tweets correspond with self-reported drinking cognitions or behaviors. The primary aims of the present study were to (1) document basic patterns of alcohol-related Twitter activity in a subsample of young adult drinkers, and (2) examine whether willingness to drink, alcohol use, and negative consequences are associated with alcohol-related tweeting behavior. Methods: 186 young adults age 18–20 completed an online survey and provided Twitter handle information. From these participants, a random sample of 5000 Tweets was coded by a trained team to determine whether tweets were related to alcohol use or not. Ordinary least squares regression analyses were conducted to determine whether the proportion of alcohol-related Tweets is associated with self-reported alcohol use willingness, behaviors, and negative consequences. Results: Results indicated that not only are alcohol-related tweets common among young adults, but that the proportion of one's overall tweets that are related to alcohol is significantly associated with willingness to drink, alcohol use, and negative consequences. Conclusions: The results of this study are an important step to understanding how digital behavior (e.g., posting about alcohol on Twitter) is related to an individual's self-reported drinking cognitions, alcohol use, and negative consequences and has implications for the way Twitter data can be used for public health surveillance and interventions.

KW - Alcohol use

KW - Cognitions

KW - Drinking

KW - Social networking sites

KW - Twitter

KW - Young adults

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U2 - 10.1016/j.drugalcdep.2018.08.021

DO - 10.1016/j.drugalcdep.2018.08.021

M3 - Article

VL - 193

SP - 75

EP - 82

JO - Drug and Alcohol Dependence

JF - Drug and Alcohol Dependence

SN - 0376-8716

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