The primary objective of the present study was to examine whether the need to belong moderates the relation between perceived descriptive norms for best friend alcohol use and alcohol-related cognitions outlined in the Prototype Willingness model (i.e., willingness, attitudes, and prototype favorability) among college students. Three hundred forty-six college students (197 female) completed the survey. Regression results indicated that the effect of perceptions of best friend alcohol use on risk cognitions was stronger among students reporting a greater need to belong. The findings suggest that interventions utilizing descriptive norms may be more efficacious among those higher in a need to belong.
|Number of pages||9|
|Journal||Basic and Applied Social Psychology|
|State||Published - Jul 2012|