Abstract
Objectives: To determine whether drink specials independently increase patrons' risk of achieving a high level of intoxication upon exiting drinking establishments. Methods: In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters. Results: A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC ≥ 80 mg/dl. Conclusions: These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.
Original language | English |
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Pages (from-to) | 411-419 |
Number of pages | 9 |
Journal | American Journal of Health Behavior |
Volume | 32 |
Issue number | 4 |
DOIs | |
State | Published - 2008 |
Keywords
- BAC
- College student alcohol use
- Drink special
- Drinking establishments