Drink specials and the intoxication levels of patrons exiting college bars

Dennis L. Thombs, Virginia Dodd, Steven B. Pokorny, Morrow R. Omli, Ryan O'Mara, Monica C. Webb, Diana M. Lacaci, Chad Werch

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Abstract

Objectives: To determine whether drink specials independently increase patrons' risk of achieving a high level of intoxication upon exiting drinking establishments. Methods: In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters. Results: A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC ≥ 80 mg/dl. Conclusions: These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.

Original languageEnglish
Pages (from-to)411-419
Number of pages9
JournalAmerican Journal of Health Behavior
Volume32
Issue number4
DOIs
StatePublished - 1 Jan 2008

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Keywords

  • BAC
  • College student alcohol use
  • Drink special
  • Drinking establishments

Cite this

Thombs, D. L., Dodd, V., Pokorny, S. B., Omli, M. R., O'Mara, R., Webb, M. C., Lacaci, D. M., & Werch, C. (2008). Drink specials and the intoxication levels of patrons exiting college bars. American Journal of Health Behavior, 32(4), 411-419. https://doi.org/10.5993/AJHB.32.4.8