Developing text messages to reduce community college student alcohol use

Melissa A. Lewis, Jennifer M. Cadigan, Jessica M. Cronce, Jason R. Kilmer, Brian Suffoletto, Theresa Walter, Christine M. Lee

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Objectives: The aim of this study is to evaluate how community college students with hazardous drinking perceived the usefulness of alcohol protective behavioral strategy text messages (TM-PBS). Methods: Community college students with past hazardous single occasion or weekly drinking (N = 48; 60% female) were randomized to receive 2 TM-PBS on 3 typical drinking days per week for 2 weeks selected by: (1) research investigators (ie, based on clinical and theoretical application); (2) participants (ie, messages highly rated at baseline by the participants); or (3) a random process. Prior to 2 typical drinking days per week, immediately after receiving TMs, we asked: “How useful do you think this strategy will be for you when you drink? Text a number from 1 (not useful) to 5 (very useful).” Results: Response rates for the 12 messages ranged from 72.9% to 87.5%, with no differences in response rates across selection categories (ie, investigator, participant, random). Investigator-selected messages were rated as less useful than messages that were self-selected by participants or messages that were selected at random. Conclusions: TM-PBS chosen a priori by students were perceived as more useful than TM-PBS chosen by investigators, supporting this form of tailoring in alcohol interventions to optimize usefulness.

Original languageEnglish
Pages (from-to)70-79
Number of pages10
JournalAmerican Journal of Health Behavior
Volume42
Issue number4
DOIs
Publication statusPublished - Jul 2018

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Keywords

  • Alcohol
  • Brief intervention
  • Community college students
  • Protective behavioral strategies
  • Text messages

Cite this

Lewis, M. A., Cadigan, J. M., Cronce, J. M., Kilmer, J. R., Suffoletto, B., Walter, T., & Lee, C. M. (2018). Developing text messages to reduce community college student alcohol use. American Journal of Health Behavior, 42(4), 70-79. https://doi.org/10.5993/AJHB.42.4.7