Consumer involvement in nonprescription medicine purchase decisions

P. Gore, S. Madhavan, G. McClung, D. Riley

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

As self-medication with nonprescription drugs becomes increasingly popular and important in this era of escalating health care costs and growing consumer sophistication, the degree of consumer involvement in the purchase decision becomes an important factor. High involvement suggests active information-seeking behavior and, therefore, a greater likelihood of appropriate nonprescription drug use. The authors assess consumer involvement in nonprescription medicine purchase decisions and the use of expert sources of information.

Original languageEnglish
Pages (from-to)16-23
Number of pages8
JournalJournal of Health Care Marketing
Volume14
Issue number2
StatePublished - 1 Jan 1994

Fingerprint Dive into the research topics of 'Consumer involvement in nonprescription medicine purchase decisions'. Together they form a unique fingerprint.

  • Cite this