@article{de8ce044c8a54383924dc9ac3062cd61,
title = "Alcohol Demand and Supersized Alcopop Consumption Among Undergraduate College Students",
abstract = "Supersized alcopops are sugar-sweetened beverages with extraordinarily high alcohol content; consumption is highly prevalent among college students and is associated with a variety of negative alcoholrelated consequences. However, few studies have examined risk factors for consumption of these products. The objective of this study was to examine, among a college student sample, whether the behavioral economic principle of alcohol demand was associated with self-reported lifetime consumption of Four Loko—the most popular brand of supersized alcopop among underage drinkers. Participants were 170 undergraduate students who were at least 18 years of age and reported at least 1 day of alcohol consumption within the past month. Study participants completed a self-administered questionnaire assessing demographics, Four Loko consumption and associated problems, and alcohol demand (using the Brief Assessment of Alcohol Demand). Hierarchical logistic regression analyses revealed that intensity (drinks they would consume if free) significantly predicted Four Loko consumption but not breakpoint (maximum expenditure per drink) or Omax (maximum expenditure for all drinks). Findings support that students who prefer consuming large quantities of alcohol when it is free are more likely to have consumed Four Loko.",
keywords = "Alcohol demand, Alcopop, Behavioral economics, College students, Four loko",
author = "Olson, {Mackenzie L.} and Rossheim, {Matthew E.} and Sanders, {Sadie B.} and Yurasek, {Ali M.}",
note = "Funding Information: Mackenzie L. Olson served as lead for conceptualization and writing of the original draft. Matthew E. Rossheim contributed equally to methodology and supervision and served in a supporting role for formal analysis. Sadie B. Sanders served in a supporting role for supervision and writing, review, and editing. Ali M. Yurasek served as lead for formal analysis and supervision and served in a supporting role for conceptualization and methodology. Matthew E. Rossheim and Ali M. Yurasek contributed equally to investigation. Matthew E. Rossheim and Ali M. Yurasek contributed equally to writing, review, and editing. All authors contributed significantly to the article and have read and agreed to the submission of it in this form. Portions of these data served as Mackenzie L. Olson{\textquoteright}s senior honors thesis in the Department of Health Education and Behavior at the University of Florida. No funding source was used to conduct this research; however, Ali M. Yurasek{\textquoteright}s contribution to the article was supported by National Institute on Drug Abuse Grant K23 DA046565-01. The authors declare that they have no conflicts of interest Publisher Copyright: {\textcopyright} 2020 American Psychological Association",
year = "2022",
doi = "10.1037/pha0000380",
language = "English",
volume = "30",
pages = "120--125",
journal = "Experimental and clinical psychopharmacology",
issn = "1936-2293",
publisher = "American Psychological Association Inc.",
number = "1",
}