Adolescent Alcohol-Related Risk Cognitions: The Roles of Social Norms and Social Networking Sites

Dana M. Litt, Michelle L. Stock

Research output: Contribution to journalArticle

152 Scopus citations

Abstract

The present study examined the impact of socially based descriptive norms on willingness to drink alcohol, drinker prototype favorability, affective alcohol attitudes, and perceived vulnerability for alcohol-related consequences within the Prototype Willingness model. Descriptive norms were manipulated by having 189 young adolescents view experimenter-created profile pages from the social networking site Facebook, which either showed older peers drinking or not. The results provided evidence that descriptive norms for alcohol use, as portrayed by Facebook profiles, significantly impact willingness to use, prototypes, attitudes toward use, and perceived vulnerability. A multiple mediation analysis indicated that prototypes, attitudes, and perceptions of use mediated the relationship between the content of the Facebook profile and willingness. These results indicate that adolescents who perceive that alcohol use is normative, as evidenced by Facebook profiles, are at higher risk for cognitions shown to predict alcohol use than adolescents who do not see alcohol use portrayed as frequently on Facebook.

Original languageEnglish
Pages (from-to)708-713
Number of pages6
JournalPsychology of Addictive Behaviors
Volume25
Issue number4
DOIs
StatePublished - 1 Dec 2011

Keywords

  • Adolescent
  • Alcohol use
  • Prototype willingness model
  • Social networking sites
  • Social norms

Fingerprint Dive into the research topics of 'Adolescent Alcohol-Related Risk Cognitions: The Roles of Social Norms and Social Networking Sites'. Together they form a unique fingerprint.

  • Cite this