TY - JOUR
T1 - 21st Birthday Celebratory Drinking
T2 - Evaluation of a Personalized Normative Feedback Card Intervention
AU - Lewis, Melissa A.
AU - Neighbors, Clayton
AU - Lee, Christine M.
AU - Oster-Aaland, Laura
PY - 2008/6
Y1 - 2008/6
N2 - This research was designed to evaluate a personalized normative feedback birthday card intervention aimed at reducing normative perceptions, alcohol consumption, and negative consequences associated with 21st birthday celebrations among college students (N = 281; 59.15% women). Students were randomly assigned to receive or not receive a birthday card about 1 week prior to their 21st birthday. Approximately 1 week following their birthday, students were asked to complete a brief survey concerning their birthday celebration activities. Findings indicated that the birthday card intervention was not successful at reducing drinking or consequences; however, the card did reduce normative misperceptions. Additional findings indicated that many students experienced negative consequences, such as passing out or driving after consuming alcohol. Combined, these findings suggest that prevention is needed for drinking associated with turning 21. However, prevention efforts should consist of more than a birthday card.
AB - This research was designed to evaluate a personalized normative feedback birthday card intervention aimed at reducing normative perceptions, alcohol consumption, and negative consequences associated with 21st birthday celebrations among college students (N = 281; 59.15% women). Students were randomly assigned to receive or not receive a birthday card about 1 week prior to their 21st birthday. Approximately 1 week following their birthday, students were asked to complete a brief survey concerning their birthday celebration activities. Findings indicated that the birthday card intervention was not successful at reducing drinking or consequences; however, the card did reduce normative misperceptions. Additional findings indicated that many students experienced negative consequences, such as passing out or driving after consuming alcohol. Combined, these findings suggest that prevention is needed for drinking associated with turning 21. However, prevention efforts should consist of more than a birthday card.
KW - 21st birthday
KW - alcohol
KW - alcohol-related problems
KW - personalized normative feedback
KW - social norms
UR - http://www.scopus.com/inward/record.url?scp=44849099290&partnerID=8YFLogxK
U2 - 10.1037/0893-164X.22.2.176
DO - 10.1037/0893-164X.22.2.176
M3 - Article
C2 - 18540715
AN - SCOPUS:44849099290
SN - 0893-164X
VL - 22
SP - 176
EP - 185
JO - Psychology of Addictive Behaviors
JF - Psychology of Addictive Behaviors
IS - 2
ER -